Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships
Impact
DECEMBER 17, 2024
The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. The date range for 2023 is October 28 to November 27, 2023, and for 2024, November 2 to December 2, 2024. This was earlier than in 2023, when conversion rates started to pick up closer to Cyber Week.
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