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The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. The date range for 2023 is October 28 to November 27, 2023, and for 2024, November 2 to December 2, 2024. This was earlier than in 2023, when conversion rates started to pick up closer to Cyber Week.
Dolly’s Dream won the 2024 FIA award for Best StrategicPartnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successfulpartnership with EssenceMediacom. In 2023, our momentum continued with over 1,070 community fundraisers registering and $802,000 raised.
consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.
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