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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. The date range for 2023 is October 28 to November 27, 2023, and for 2024, November 2 to December 2, 2024. This was earlier than in 2023, when conversion rates started to pick up closer to Cyber Week.

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Tackle.io Furthers Strategic Partnership with Microsoft to Help Independent Software Vendors Accelerate Revenue Growth on the Microsoft Commercial Marketplace

Tackle.io

Gartner has predicted that enterprise software is a roughly $505B market and Forrester estimates more than 17% of that spend will flow to Marketplaces by 2023. At Tackle, we expect Cloud Marketplaces to exceed $10 billion in throughput by the end of 2023 and $50 billion by the end of 2025. .

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Partnerships and Strategic Moves Define AWS’ 2024

Channel Insider

These partnership agreements will allow organizations to build new applications, while financial institutions can automate critical, repetitive processes and make more data-driven decisions. The partnership agreements include: Box Inc. Selipsky led AWS for over three years, helping lead the organization through the pandemic.

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CrowdStrike Highlights Four Key Tech, Sales Milestones

Channel Insider

In October 2023, CrowdStrike became the first cloud-native cybersecurity vendor to exceed $1 billion in software sales through the AWS Marketplace, less than six years after its first release. CrowdStrike has been developing strategic partnerships to drive business growth and help customers improve their cybersecurity postures.

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Leadership Changes Roundup: November Channel Moves

Channel Insider

Kimberley Marlay appointed as ANZ Partnership Lead by Kyndryl Kyndryl, a global IT infrastructure services provider, has appointed Kimberley Marlay as their new head of strategic partnerships and alliances for Australia and Aotearoa New Zealand (ANZ).

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The need for partnerships in a polarised world

Stellar Partnerships

The latest research from the Edelman Trust Barometer 2023 shows that, one hundred years later, our world is just as polarised as the adversaries in the WW1 trenches. They need corporate help and access to the expertise, networks, resources and innovation that come with strategic partnerships.

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The Art Behind Becoming a Strategic PMO Leader

Planview Blog

I was impressed by Cassandra Worthy at the 2023 PMI conference. Her insights emphasize the importance of mastering adaptable resource management and eyeing future strategic partnerships with PMOs. Her approach to building change resiliency through growth opportunities in change is insightful.

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