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BlackRock offers comprehensive service offerings, innovative technology, and a focus on long-term valuecreation. As of 2024, Apollo manages over $600 billion in assets and focuses on delivering capital solutions for companies and institutions, while also providing retirement income services. Morgan Asset Management J.P.
This multiplicity of valuecreation defies simple attribution models designed for more linear marketing channels. Using detailed behavioral analysis, they found that partnership value accumulates across multiple touchpoints. Brands are reconceptualizing how we understand partnership value.
The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make valuecreation the storyline. As we’re still in the early days, Cloud Providers need to drive the behaviors they want to see, and cash and cloud credit incentives help do that.
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