Igniting the Pipeline: Why Partner Marketing is the New Sales Engine
PLM Alliances
APRIL 27, 2025
In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick, partner marketing is stepping into the spotlight.
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