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As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.
And the numbers back it up: 65% of companies that outperformed their revenue targets and 57% of those that simply met them had dedicated sales enablement teams in place. That kind of enablement starts with strong salesleadership For business owners, its one of the most high-impact roles in the company, and one of the easiest to get wrong.
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