Remove 2024 Remove Partnership success Remove Strategic partnership
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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Cyber Week 2024 drove $41.1 This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance. Cyber Week refers to the period from Thanksgiving to Cyber Monday.

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Insights from an award-winning partnership

Stellar Partnerships

Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful partnership with EssenceMediacom. All staff who participated in the media campaign in 2023 have been retained in 2024.

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2024 partnership insights: Research-driven shopping leads to 15% order growth

Impact

Our 2024 Industry Trends Benchmark Report shows that U.S. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.