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Partnerships and Strategic Moves Define AWS’ 2024

Channel Insider

Over the past year, AWS has made waves in the IT marketplace, crafted partnerships with companies, and debuted new growth and innovation strategies. Here is a recap of a few moves AWS has made across the channel in 2024, showcasing their outsized impact in the ecosystem. The partnership agreements include: Box Inc.

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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Cyber Week 2024 drove $41.1 This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance. Cyber Week refers to the period from Thanksgiving to Cyber Monday.

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ARMO Partners with Orange Business for Enhanced Kubernetes Security

Channel Insider

Channel Insider spoke with ARMO CEO Shauli Rozen about the recent partnership and others the company has formed in 2024 and why the time is right for sophisticated security solutions in the containers, cloud, and Kubernetes channel. You can’t succeed alone in this market,” Rozen said.

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San Diego Social Media Agencies: Top 30 Picks for 2024

Jake Jorgovan

Their influencer marketing campaigns can connect you with top influencers in your industry, boosting your brand’s exposure and authenticity through strategic partnerships. Benefit from their crisis management expertise, ensuring your brand maintains a positive image in challenging situations.

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CrowdStrike Highlights Four Key Tech, Sales Milestones

Channel Insider

From January 1, 2024 to December 31, 2024, CrowdStrike exceeded that $1 billion threshold in AWS Marketplace sales. CrowdStrikes achievement of $1B in revenue through AWS Marketplace in 2024 underscores the value of the Falcon platform in helping customers innovate faster with greater confidence in their security.

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Cisco and AppOmni Partner to Enhance SaaS Security

Channel Insider

A powerful combination for comprehensive SaaS protection Overall, this partnership allows Cisco to bring AppOmni’s innovative security approach to its broad customer base, further strengthening the security capabilities available to businesses. That’s exactly what this partnership delivers. Read on for the findings.

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ARMO Announces Launch of Behavioral CADR Solution

Channel Insider

Rozen said that the partnership with Orange Business is one of several ARMO pursued in 2024 and part of a larger strategy for growth through relationships. Through strategic partnerships, we can actually create an impact and also help providers build a service and provide expertise for customers who need a solution like ARMO.