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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystem is a popular topic of conversation in the channel lately. Youre hearing about it more for good reason almost a third of total global sales are predicted to come from ecosystems by 2025, according to McKinsey. Global technology giants are adapting to the growth in partner ecosystem models.

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How Channel Leadership is Changing With the Industry

Channel Insider

Its nearly impossible to look anywhere in the channel without hearing about change. From evolving technologies to shifting service models and the ongoing transformation of how businesses approach their tech stack, there is plenty in 2025 that partners might not have seen a decade ago.

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The Broadcom VMware Acquisition: 2024 Merger Explained

Channel Insider

VMware channel leadership departs; Broadcom CEO Hock Tan defends actions VMware partners expressed concern about the leadership changes, as they had previously relied on the former leaders for strategic guidance and resources.