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Data management platform vendor Ataccama recently announced updates to its channel partner program, targeting providers looking for data quality solutions to protect clients as they adopt AI and complete other transformation projects. Goulart has previously worked on channelstrategy at Adobe and Bloomreach. “By
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Offering two integrative editions with Hubspot CRM and Salesforce CRM, the Charlotte-based vendor can optimize the flow of indirect sales data to inform channelstrategy. With an expected CAGR of 14.2%, the PRM industry will be up to almost $900 million by 2025. Read more: If We’re Not a Channel Anymore, What ARE We?
However, over a third of respondents said they are not clear how Marketplace fits into their existing channelstrategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.
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However, over a third of respondents said they are not clear how Marketplace fits into their existing channelstrategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.
However, over a third of respondents said they are not clear how Marketplace fits into their existing channelstrategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.
As we approach 2025, the market is being shaped by several trends: AI-driven optimization Contextual targeting Cross-channel attribution Emerging formats Privacy-First advertising Blockchain integration Immersive experiences Keep reading to dive deeper into each trend and leverage the opportunities they bring. billion by 2028.
Channelstrategies today require tools that extend beyond basic management capabilities. Next-gen PRM solutions introduce advanced features and technologies that fundamentally reshape how businesses engage with and manage their channel partners. Next-gen PRM is an essential component of a successful channelstrategy in 2025.
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