Tackle.io

SEPTEMBER 21, 2021

However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

NOVEMBER 2, 2023

In this year’s research, 63% of survey respondents had some sort of channel partner involvement in their Marketplace deals over the last year, telling us there have been some strategic moves from the channel as the Cloud Providers have rolled out programs like AWS’ CPPO and Microsoft’s MPO to assist the channel in leaning in.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Tackle.io

OCTOBER 25, 2022

However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy. There’s an obvious disconnect here but we’re starting to see early channel adopters recognize the need for change. These early signs point to what will be a rapid escalation in the channel + Marketplace model.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52