Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

JUNE 30, 2023

But the good news is that Cloud GTM complements multiple routes to market, including direct, channel, consumption-based pricing, product-led growth, and Cloud Marketplaces — without the need to overhaul existing operations to provide the right experience for buyers. Cloud GTM is all about efficiently driving revenue through the clouds.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

SEPTEMBER 12, 2022

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? And by the end of 2025, it’ll probably be 15%. So it seems kind of obvious.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Channel Insider

FEBRUARY 5, 2025

Global giant Dell recently announced details on its 2025 Partner Program, which rewards partners for growing and winning new business, assists in accelerating the adoption of AI, and increases the predictability of engagement and collaboration.

Co-Alliance 83

Co-Alliance Channels and alliances Collaboration Engineering 83

Channel Insider

FEBRUARY 4, 2025

Channel partner programs allow IT vendors to equip their partners with products, resources, and support for driving business growth, service delivery, and assisting customers. Kindos new channel partner program Recently, cybersecurity company, Kindo, unveiled a new channel partner program geared towards AI-powered DevSecOps solutions.

Mergers and acquisition activities 94

Mergers and acquisition activities Channels and alliances Co-Alliance Ecosystems 94

Channel Insider

MAY 2, 2025

The channel continues to grow and evolve in 2025, with new faces assuming key positions at major organizations and others stepping away to embark on new chapters. Global Channel Chief departing Snowflake Snowflakes global channel chief, Tyler Prince, announced that he would be departing the company after two years.

Channels and alliances 80

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 80

Channel Insider

APRIL 3, 2025

As the first quarter of 2025 comes to a close, organizations in the channel have made various shifts to advance their enterprises into the next three quarters of the year. Lets take a look at all the significant moves that shook up the channel in March.

Channels and alliances 67

Channels and alliances Co-Alliance Life science Risk mitigation 67

Channel Insider

FEBRUARY 4, 2025

As agentic AI takes the tech market by storm in early 2025, one security vendor is celebrating continued growth and touting its early adoption of the technology. Channel Insider asked Torqs CTO and Co-Founder Leonid Belkind how the companys EMEA expansion and aggressive growth are fueled by the channel and emerging technologies.

Channels and alliances 67

Channels and alliances Co-Alliance Utilities Engineering 67

ZinFi

MAY 15, 2025

With cloud marketplaces experiencing explosive growth and co-sell motions becoming essential to partner success, John provides a behind-the-scenes look at the evolution of go-to-market strategies and why traditional software sales must evolve. These marketplaces are becoming the default procurement channels for large enterprises.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Finance 52

Channel Insider

MARCH 20, 2025

Channel Insider caught up with the current leaders and founders of two organizations who have committed themselves to supporting women to join and remain in tech and channel roles. There are certainly more women in the channel now, especially in roles touching sales and marketing.

Channels and alliances 69

Channels and alliances Co-Alliance Sales leadership Collaboration 69

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Impact

MARCH 17, 2025

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. Instead, they research products at least three separate times before deciding to buy.

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40