Remove 2025 Remove Channels and alliances Remove Partnership management
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Influencer-affiliate marketing strategy: how top brands boost ROI through channel integration

Impact

Their engagement on YouTube (61 percent) and other social platforms (50 percent) now exceeds traditional TV viewership, a trend that will accelerate as social media audiences are projected to surpass TV viewers by 2025. A study found that marketing leaders who combined their influencer and affiliate channels led to remarkable growth.

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The end of traditional advertising: Why human connection is the new currency in marketing

Impact

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. While 83.8% “There’s no other option. ” But where exactly are these spaces?