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Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company. What Are the Types of Partnerships in the Ecosystem?
Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
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