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Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnershipmanagement platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI.
PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners. For reference , the industry earned over $401 million in revenue in 2019.
In todays dynamic partner ecosystem, staying ahead demands more than just managing partner relationshipsit requires empowering them with tools that drive growth, foster collaboration, and fuel innovation. As we step into 2025, its clear that the future of PRM lies in solutions that are smarter, faster, and more intuitive.
Their engagement on YouTube (61 percent) and other social platforms (50 percent) now exceeds traditional TV viewership, a trend that will accelerate as social media audiences are projected to surpass TV viewers by 2025. While influencers and affiliates may share goals, they need different management approaches to succeed.
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