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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Youre hearing about it more for good reason almost a third of total global sales are predicted to come from ecosystems by 2025, according to McKinsey. Companies pursue technology partnerships if their platforms benefit from the partners’ solutions’ additional capabilities and features.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.