2025 Partnership strategies Strategic partnership 
Impact
DECEMBER 17, 2024
Strategic insights for brands Optimize for research-first shopping : While clicks decreased 14% YoY during Cyber Week, conversion rates increased 23%, indicating a shift toward pre-planned purchases. What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases.
Impact
FEBRUARY 11, 2025
In a recent Add to Cart podcast episode, Adam Furness (Managing Director, impact.com APAC) and Roger Lee (Head of Performance Marketing, Brand Collective) explored how leading brands adapt to this reality through customer advocacy and strategic partnerships. Ready to evolve your partnership strategy? Get started today!
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Channel Insider
MARCH 3, 2025
The Modern Data Company (TMDC) recently announced its strategic partnership with Acies Global, a consulting firm specializing in solving complex data challenges. The partnership is one of several TMDC plans to pursue in 2025 as it aims to empower business leaders with accessible, shareable, and usable data.
Impact
FEBRUARY 12, 2025
6 key insights to measure partnership success in 2025 In 2024, our analysis discovered that consumers remained thoughtful about their purchases, conducting more research than ever before to guide buying decisions. As shoppers increasingly research products and wait for the best deals, brands need to adjust their partnership strategies.
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