Be Partner Ready

NOVEMBER 18, 2024

Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. You’ve heard the saying all roads lead to Rome , right? Let’s map it out.

Corporate partnerships 130

Corporate partnerships Partnership strategies Partnership success Collaboration 130

Stellar Partnerships

NOVEMBER 24, 2024

We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed. For partnership people it means shedding habits and practices that conspire to make your life a lot harder than it needs to be.

Corporate partnerships 100

Corporate partnerships Retail Partnership success 100

Impact

DECEMBER 17, 2024

Interpreting the graphs 8 key insights: Measuring partnership success during Cyber Week 2024 Our analysis of Cyber Week 2024 reveals a significant shift in holiday shopping behavior. Consumers approached purchases methodically, researching products months in advance and leveraging partnership platforms to make informed decisions.

Strategic partnership 52

Strategic partnership Retail Partnership strategies Utilities 52

Impact

SEPTEMBER 30, 2024

iPX Sydney —a gathering of Australian partnership players who come together to share ideas, offer insights, and have fun together—just wrapped up its third annual event. With over 250 brands, publishers, and agencies this year, the event is growing rapidly and needs an even larger venue for iPX 2025.

Integration partnership 40

Integration partnership Partnership success Partnership management IT partnerships 40

Impact

SEPTEMBER 30, 2024

iPX Sydney —a gathering of Australian partnership players who come together to share ideas, offer insights, and have fun together—just wrapped up its third annual event. With over 250 brands, publishers, and agencies this year, the event is growing rapidly and needs an even larger venue for iPX 2025.

Integration partnership 40

Integration partnership Partnership success Partnership management IT partnerships 40

Impact

FEBRUARY 12, 2025

6 key insights to measure partnership success in 2025 In 2024, our analysis discovered that consumers remained thoughtful about their purchases, conducting more research than ever before to guide buying decisions. Use this 2024 data as a guide to set your brand up for success.

Strategic partnership 52

Strategic partnership Retail Partnership strategies Ecosystems 52

Impact

MARCH 17, 2025

In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. They’d rather work with fewer creators over a longer period of time. And guess what?

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40