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According to Tackle’s recent State of the Cloud GTM Report, revenue flowing through the Cloud Marketplaces is expected to radically increase from $15B in 2023 to more than $100B in 2026, more than 6x in just three years. This growth is driven by the massive momentum of the Cloud Providers.
Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. When it comes to B2B software sales, the only constant is change.
Channel Insider asked Torqs CTO and Co-Founder Leonid Belkind how the companys EMEA expansion and aggressive growth are fueled by the channel and emerging technologies. Torq also recently closed its Series C funding round and has publicly stated its goal to achieve $100 million in ARR by 2026.
They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.
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