Remove 2026 Remove Channels and alliances Remove Ecosystems
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Tackle Processes $5 Billion and Sees 100% Year-over-Year Transaction Growth Through Cloud Marketplaces, Dominating Cloud Go-To-Market

Tackle.io

According to Tackle’s recent State of the Cloud GTM Report, revenue flowing through the Cloud Marketplaces is expected to radically increase from $15B in 2023 to more than $100B in 2026, more than 6x in just three years. This growth is driven by the massive momentum of the Cloud Providers.

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.

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Influencer-affiliate marketing strategy: how top brands boost ROI through channel integration

Impact

By 2026, influencer marketing will surge to $10 billion , while creator-driven affiliate revenues are projected to reach $1.3 This report examines why marketing leaders are merging these channels, the measurable impact on return on investment (ROI), and how brands can implement this strategy successfully.