2026 Channels and alliances Strategic partnership 
Tackle.io
JANUARY 16, 2024
Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. When it comes to B2B software sales, the only constant is change.
Tackle.io
NOVEMBER 2, 2023
They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.
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