Remove 2026 Remove Strategic partnership Remove Value creation
article thumbnail

State of Cloud GTM 2023

Tackle.io

In this year’s research, 63% of survey respondents had some sort of channel partner involvement in their Marketplace deals over the last year, telling us there have been some strategic moves from the channel as the Cloud Providers have rolled out programs like AWS’ CPPO and Microsoft’s MPO to assist the channel in leaning in.