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HPE Acquires Morpehus Data: A Powerful Alliance for Hybrid Cloud

Channel Insider

HPE’s purchase of Morpheus Data significantly expands its footprint in the intelligent cloud operations market, a sector poised to hit $36 billion by 2027, according to IDC. The post HPE Acquires Morpehus Data: A Powerful Alliance for Hybrid Cloud appeared first on Channel Insider.

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4 Tech Industry Trends Impacting the IT Channel

Channel Insider

As the IT landscape evolves beyond the well-known technological advancements in AI, cybersecurity, and remote work, broader trends are silently and profoundly reshaping the channel. By seizing these opportunities, channel partners can distinguish themselves in a competitive marketplace.

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??Digital Selling in Software: Cloud Marketplaces, Tackle, and Accelerating the Pace of Innovation

Tackle.io

Buyers are buying more software than ever and this trend is only accelerating as Forrester predicted there to be 1M software companies by 2027. Phase 2: Digital selling (emerging): Evolving direct sales towards digital channels will form a new more seamless and cost efficient GTM system.

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??Digital Selling in Software: Cloud Marketplaces, Tackle, and Accelerating the Pace of Innovation

Tackle.io

Buyers are buying more software than ever and this trend is only accelerating as Forrester predicted there to be 1M software companies by 2027. Phase 2: Digital selling (emerging): Evolving direct sales towards digital channels will form a new more seamless and cost efficient GTM system.

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Unlocking the Untapped Potential of Cloud Marketplaces

PLM Alliances

Forbes predicts 20% of retail purchases will take place online in 2024, rising to 23% by 2027. In our personal lives, we’ve undergone a transformation in our buying habits. Business-to-business (B2B) e-commerce predictably lags at only 14% of B2B purchases in 2023.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. We’re seeing that prediction really come alive this year. .

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. We’re seeing that prediction really come alive this year.