The Future of Programmatic Advertising: 7 Trends Shaping Paid Media in 2025
Jake Jorgovan
JANUARY 23, 2025
billion by 2028. As we approach 2025, the market is being shaped by several trends: AI-driven optimization Contextual targeting Cross-channel attribution Emerging formats Privacy-First advertising Blockchain integration Immersive experiences Keep reading to dive deeper into each trend and leverage the opportunities they bring.
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