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5 ways affiliate marketing benefits publishers [and boosts profits]

Impact

As online ad spending skyrockets to a projected 900 billion dollars by 2028 , publishers are looking for ways to help brands stand out. For some products and services (like credit cards), publishers are often paid by the lead or signup Retail brands often pay a fixed commission for each sale.

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Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025

Impact

Fraud detection and prevention Cybercrime is rising, with projected losses reaching over $13 trillion by 2028. When Sarah shares her unique link on social media and Mark clicks it to reach your landing page, your system immediately knows Sarah deserves credit for that potential customereven if Mark takes weeks to complete a purchase.

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