Igniting the Pipeline: Why Partner Marketing is the New Sales Engine
PLM Alliances
APRIL 27, 2025
It's a quota-carrying, revenue-driving engine with twenty-six marketers on staff and direct accountability for bookings. IDCs latest analyst brief forecasts a $30B opportunity for HubSpot ecosystem partners by 2028. What matters is thinking beyond event banners and swag bagsto full-funnel revenue-aligned strategy. The biggest shift?
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