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Good leadership is critically important to light the fire for successful corporatepartnerships. Your vision could be as bold as “Kiss Goodbye to MS” or “Eliminate cervical cancer by 2030”. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey.
If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most. But the cash is simply one enabler of achieving the ambitious goal.
When you’re building corporatepartnerships you need to stand out from the crowd. Everyone loves a slice of success and corporate partners are more enthused about an audacious vision than one which simply aims to ‘double your impact’. The Smith Family have a culture of partnerships, which is driven from the leadership down.
These include investing $1 billion in a climate innovation fund, becoming carbon negative by 2030, and launching a global skills initiative to help 25 million people worldwide through diversity and inclusion programs. ESG unites ESG allows businesses and society to collaborate, to address global and local challenges that affect them both.
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