This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Good leadership is critically important to light the fire for successful corporatepartnerships. Your vision could be as bold as “Kiss Goodbye to MS” or “Eliminate cervical cancer by 2030”. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey.
Including 6 learnings on building corporatepartnerships. That’s how I used to view corporate fundraising. All that has changed, because now I understand the basis on how to build corporatepartnerships that last. You focus on the shared purpose between your charity and the potential corporate partner.
If we applied a vision of utopia to corporatepartnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most. But the cash is simply one enabler of achieving the ambitious goal.
When you’re building corporatepartnerships you need to stand out from the crowd. Everyone loves a slice of success and corporate partners are more enthused about an audacious vision than one which simply aims to ‘double your impact’. Everyone has a superpower, even if they don’t realise it yet.
These include investing $1 billion in a climate innovation fund, becoming carbon negative by 2030, and launching a global skills initiative to help 25 million people worldwide through diversity and inclusion programs.
I’ve seen great examples such as “we believe we can cure MS by 2030”, “zero deaths from breast cancer by 2030” and Save the Children’s “no child born to die”. Corporates bring a range of value with them. We all work in corporatepartnerships, not corporate fundraising. What do you need from me?
Probably the greatest factor determining your corporatepartnerships’ success is your ability to involve your internal colleagues. Ambitious corporatepartnerships can really help you deliver that purpose. So, we recommend you build your internal partnerships based on that shared purpose.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content