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Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Good leadership is critically important to light the fire for successful corporate partnerships. Your vision could be as bold as “Kiss Goodbye to MS” or “Eliminate cervical cancer by 2030”. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey.

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The remarkable Remarkable Partnerships 

Remarkable Partnerships

Including 6 learnings on building corporate partnerships. That’s how I used to view corporate fundraising. All that has changed, because now I understand the basis on how to build corporate partnerships that last. You focus on the shared purpose between your charity and the potential corporate partner.

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The four key questions your corporate wants you to answer

Stellar Partnerships

I’ve seen great examples such as “we believe we can cure MS by 2030”, “zero deaths from breast cancer by 2030” and Save the Children’s “no child born to die”. Corporates bring a range of value with them. We all work in corporate partnerships, not corporate fundraising. What do you need from me?

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It’s not about the money

Stellar Partnerships

If we applied a vision of utopia to corporate partnerships, can we imagine what life would be like without an income KPI ? That sounds like heresy to most non-profit CEOs; of course you need money and surely corporates can hand over a bigger cheque than most. But the cash is simply one enabler of achieving the ambitious goal.

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What’s your partnership superpower?

Stellar Partnerships

When you’re building corporate partnerships you need to stand out from the crowd. Everyone loves a slice of success and corporate partners are more enthused about an audacious vision than one which simply aims to ‘double your impact’. Everyone has a superpower, even if they don’t realise it yet.

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5 reasons why ESG is a huge opportunity for companies and charities

Remarkable Partnerships

These include investing $1 billion in a climate innovation fund, becoming carbon negative by 2030, and launching a global skills initiative to help 25 million people worldwide through diversity and inclusion programs.

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Five recommendations to secure organisational buy-in

Remarkable Partnerships

Probably the greatest factor determining your corporate partnerships’ success is your ability to involve your internal colleagues. Ambitious corporate partnerships can really help you deliver that purpose. So, we recommend you build your internal partnerships based on that shared purpose.