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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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billion by 2032. For example, online retailers are known to track user behavior to suggest products that align with individual interests. They, in fact, create greater utility for consumers from more relevant advertisements. In 2023, the global behavioral targeting market was valued at approximately $10.5
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