Channel Insider

DECEMBER 23, 2024

Mission Cloud had a banner year in 2024, including growth with AWS, a new partnership with CrowdStrike, and being acquired by global technology company and services provider CDW. Channel Insider spoke with Mission Cloud President Ted Stuart to learn more about the solutions providers next steps as a newly acquired company. Mission Clouds AWS focus pays off for them and clients Mission Cloud offers migration, security and GenAI services exclusively through AWS products for clients in the United S

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Frost & Sullivan

DECEMBER 23, 2024

The global machine manufacturing ecosystem is undergoing a seismic shift, fueled by cutting-edge advancements and a relentless drive for innovation. In an era where adaptability and efficiency are paramount, industries are embracing smart manufacturing technologies to build more resilient, agile, and sustainable operations. Powered by AI, robotics, digital twin technology, and additive manufacturing, the machine industry has evolved into a diverse ecosystem of interconnected players, including m

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Peter Simoons

DECEMBER 15, 2024

The Critical Role of Alliance Health Checks Strategic partnerships and alliances are pivotal in achieving business objectives, offering avenues for efficiency and cost-effectiveness that surpass solo endeavours. Generally, this principle is well understood. However, it is not always performed with ease. Many people and organisations continue to undertake certain tasks by themselves simply because they are used to doing so.

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Jake Jorgovan

DECEMBER 13, 2024

Finding the right digital marketing agency in Dubai can be overwhelming. With so many options, it's hard to know where to start. You're in the right place to simplify your search. Discover the top 30 digital marketing agencies in Dubai that stand out in the industry. Learn about the industries they specialize in to find the perfect match for your business needs.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Be Partner Ready

DECEMBER 12, 2024

Recently celebrating 29 years of matchmaking companies to charities through my business, Cavill + Co, and with the year ending, I’ve been reflecting on my career and life. Over the years, I’ve weathered several crises: the dot-com crash of 2000, the GFC of 2008, and the lingering economic impacts of COVID. Now, Australians face a cost-of-living crisis that’s hitting non-profits with a double whammy: skyrocketing demand for services - especially food, housing and mental health s

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Stellar Partnerships

DECEMBER 8, 2024

Behind the scenes of a successful partnership Some corporate-community partnerships take a while to develop whilst others start with a bang of excitement and activity. But can they sustain and grow over time? What really happens behind the scenes after the champagne corks have popped? Target Australia had offered support to a variety of non-profit partners over a number of years.

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Channel Insider

DECEMBER 5, 2024

The AWS re:Invent announcements continue with a new agreement between the hyperscaler and global distribution and platform provider Ingram Micro. The two have agreed to a new multi-year Strategic Collaboration Agreement (SCA) and promise to deliver value for partners and independent software vendors (ISVs). SCA targets professional services and ISV business opportunities The SCA will extend Ingram Micro’s professional services program in cloud assessment and migration to more AWS partners worldw

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Jake Jorgovan

DECEMBER 13, 2024

Finding the right performance creative agency can feel overwhelming. You want results but need the right partner to make that happen. New York City is packed with agencies claiming to deliver. But how do you pick the one that fits your brand? Youre in the right place to solve this problem. A curated list of the top 25 performance creative agencies in NYC The industries these agencies specialize in Their key services to elevate your campaigns Notable clients, theyve worked with Keep reading to di

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Vantage Partners

DECEMBER 18, 2024

How do you stack up against your competitors in the IT Services market? What do clients truly care about, and how do you know which of your efforts are having the most impact in how your clients view you?

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Mindmatrix

DECEMBER 11, 2024

As the calendar year winds down, Q4 emerges as a critical period for businesses to meet annual revenue targets. For B2B companies, this is not just an opportunityits a challenge. The holiday season, while bustling with consumer activity, poses unique hurdles in the B2B space, such as extended sales cycles, holiday-induced slowdowns, and heightened competition for attention.

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Impact

DECEMBER 17, 2024

Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance.

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Channel Insider

DECEMBER 9, 2024

Information management software company OpenText recently announced a strategic partnership with Secure Code Warrior to integrate its dynamic learning platform into the OpenText Fortify application security product suite. Partnership brings training to developers According to a press release, the partnership will boost developers by improving their secure coding skills through real-time training.

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Jake Jorgovan

DECEMBER 13, 2024

Are you struggling to find the right marketing agency for your health and wellness brand? Its overwhelming to sift through so many options. But you cant afford to get this wrong. You need experts who know your industry and deliver results. Youre in the right place to find them. Heres what youll discover in this article: A list of the top 30 health and wellness marketing agencies.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Vantage Partners

DECEMBER 10, 2024

At the end of the day, winning in a tight market isnt just about understanding customers and solving problems; it's about doing it better than others.

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Chaneltivity

DECEMBER 20, 2024

The meaning of channel partner can vary from company to company. But the most general definition of a channel partner is an individual or organization that sells, distributes, or delivers a vendors products to end customers. Why not sell direct, you ask? Well, many companies that use channel partners do still sell direct. They just use channel partners to expand their reach even more to geographies or verticals that they dont currently market to or have a harder time getting in front of with tr

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Mindmatrix

DECEMBER 17, 2024

The holiday season is a critical time for B2B companies. Its an opportunity to close deals, engage with existing customers, and build momentum for the new year. For companies using partner marketing , the holidays provide a perfect chance to collaborate on campaigns that resonate with shared audiences, enhance brand recognition, and maximize mutual success.

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Channel Insider

DECEMBER 9, 2024

Intel veteran Michael Greens role as US channel chief expanded into an additional role as North American general manager of partner scale earlier this year. Green spoke with Channel Insider to explain how he approaches the Intel channel, where he sees key opportunities for partners, and how the company can adjust to new buying habits in 2025. Intels channel partners and customers inspire a shift to solution-focused sales One of Greens self-described top priorities for the next year is to better

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Vantage Partners

DECEMBER 10, 2024

Vantage periodically executes a "State of Pharma Alliance Management" report, based on surveys, benchmarking studies, and informal conversations with Heads of Alliance Management across the industry.

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Aepiphanni

DECEMBER 5, 2024

An honest exploration of hope fatigue, its impact on entrepreneurs, and practical strategies to regain momentum and achieve meaningful progress.

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BTD Consulting

DECEMBER 12, 2024

From before duPont created the first divisionalized company over a century ago, executives have bought and shared companies assets and capabilities using mergers, acquisitions and alliances. Disciplines of integration and alliance management have developed to improve the success of these endeavors. Too often, however, these disciplines devolve into standardized check-the-boxes exercises.

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Channel Insider

DECEMBER 16, 2024

Credential-based threat defender Dashlane has worked with channel businesses for several years and has now launched the organizations Dashlane Partner Program to formalize the benefits for various reseller partners worldwide. Our partner program is foundational to our growing investment in the channel and our mission to deliver the credential security that enterprises and their employees need to thrive,” said John Bennett, CEO at Dashlane. “In this age of identity-based attacks, our

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Remarkable Partnerships

DECEMBER 10, 2024

2024 has provided a lot of challenges for both charities and businesses. In tough times it is especially important to focus on the positives. This is the perfect time of year to stop for a moment and reflect. So, we want to share our five corporate partnerships lessons from 2024. Keep it simple Companies are juggling lots of priorities, so it can be hard to get there.

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Mindmatrix

DECEMBER 9, 2024

Pittsburgh, PA Next-gen PRM and Partner Marketing Software Provider, Mindmatrix, announced a strategic partnership with Crossbeam which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies. This collaboration brings together the strengths of both companies to offer comprehensive end-to-end ecosystem-powered solutions by integrating each companys respective partner management and account mapping platforms into one partner orchestration platform.

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Frost & Sullivan

DECEMBER 12, 2024

SAN ANTONIO, TX. December 12, 2024 Frost & Sullivan recently assessed the mobile unified communications (UC) industry and, based on its findings, recognizes Tango Networks with the 2024 Global Enabling Technology Leadership Award. The company has been at the forefront of delivering enabling technologies for effective mobile business communications for nearly two decades.

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TRG Blog

DECEMBER 22, 2024

Strategic financial planning is crucial for business success. This article breaks down the steps to create an effective financial plan that supports your company's long-term goals.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Channel Insider

DECEMBER 5, 2024

Unified vulnerability management company Nucleus Security announced that it would partner with SecurityScorecard, the global leader in cybersecurity ratings, to integrate the latter’s scoring data into the Nucleus Security platform and create a comprehensive view of company risk. The partnership results from mutual customers between the two companies wanting the ability to ingest data for portfolio and company scorecards from their SecurityScorecard subscription directly into their Nucleus

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Market Source Inc

DECEMBER 19, 2024

Evolving traffic patterns, consumer spending shifts, and advanced tech adoption will define the 2025 retail landscape. Our retail trend expert helps you navigate it and stay ahead of the competition. The post 2025 Retail Trend Watch appeared first on MarketSource.

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PSMJ Resources Blog

DECEMBER 19, 2024

How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?

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