Trending Articles

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SecurityScorecard Supports Partner-Led Service Delivery

Channel Insider

SecurityScorecard recently launched MAX Workstation, a solution for service providers managing supply chain cyber risk for their clients. MAX is already the companys fastest-growing product This new solution enables service delivery teams to utilize AI to enable detection and response across clients extended supply chain to drive new revenue and retention.

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An expert weighs in on influencer tax write-offs (+ how to maximize your savings)

Impact

As a content creator, the moment your social media posts start generating incomewhether through brand deals, affiliate links, or even free productsyou’ve officially entered the business world in the eyes of the IRS. And with that shift comes tax obligations that can feel overwhelming if you’re unprepared. Understanding taxes isn’t just about avoiding penalties.

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What to expect when you’re expecting a partnership

Stellar Partnerships

When youre pregnant you search for tips to navigate this new journey. What to Expect When Youre Expecting supposedly gives you a detailed roadmap for popping out a baby. You dream of a beautiful human, adored by friends, top of the class and on track for a Nobel prize. But real humans are complex and unpredictable. That ideal child didnt read the manual on sleep patterns, has its own preferences about food and tramples on your attempts at gentle parenting.

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Boost AOV: Introducing Integrated Brand Partnerships in Partnerize via Tyviso

Partnerize

Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag. The post Boost AOV: Introducing Integrated Brand Partnerships in Partnerize via Tyviso appeared first on Partnerize.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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3 power moves for charity leaders

Remarkable Partnerships

In tough economic and political times, its easy to assume that companies will put partnerships on hold. The instinct is to hunker down, wait out the storm, and hope for better days. But now is exactly the time to lean in. Charities and companies need each other more than ever to navigate uncertainty, drive impact, and come out stronger on the other side.

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Cequence Strengthens API & Agent Security With Partnerships

Channel Insider

Skyfire, a payment and identity network designed for the AI agent economy, and Cequence Security have partnered to provide secure, compliant access to digital services for autonomous AI agents. Cequence is also partnering with Inspira, a global leader in cybersecurity services, to enhance API security and bot defense worldwide. Cequence and Skyfire partner on agent verification solution By integrating with Skyfire, Cequence will add new capabilities, including being able to identify trusted Skyf

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Top 10 Finance RPO Companies, Agencies, & Services

Jake Jorgovan

Recruiting top financial talent is no easy feat, especially in an industry where precision, expertise, and trust are paramount. Finance RPO (Recruitment Process Outsourcing) services provide businesses with the strategic edge to help them attract and retain the best professionals while streamlining the entire hiring process. Why Finance RPO Companies, Agencies, and Services Matter When it comes to finance, the cost of a bad hire can be astronomical, both in dollars and reputation.

Finance 130
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Mastering the Art and Science of Partnership Marketing

Partnerize

Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth. The post Mastering the Art and Science of Partnership Marketing appeared first on Partnerize.

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Understanding WARN Act Compliance and Rights: What Michigan Employers, Workers and Legal Professionals Need to Know in 2025

Tishkoff

Lets look into a topic thats essential for businesses, employees, and legal professionals alike: the Worker Adjustment and Retraining Notification (WARN) Act and the complex arena of mass layoff compliance litigation. Whether youre a business owner navigating layoffs, an employee seeking to understand your rights, or an attorney honing your expertise on WARN Act mass layoff compliance litigation, this blog is tailored for you.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Toyota’s Hydrogen Strategy Gains Momentum at ACT Expo 2025

Frost & Sullivan

Toyota reaffirms its commitment to hydrogen as a key part of its zero-emission trucking strategy in North America with the announcement of its third-generation fuel cell (Gen 3 FC) system. At the 2025 Advanced Clean Transportation (ACT) Expo, Toyota reaffirmed its commitment to hydrogen as a key part of its zero-emission trucking strategy in North America.

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EXCLUSIVE: Why Anetac’s Channel-Exclusive Model is Paying Off

Channel Insider

Identity vulnerability management vendor Anetac is announcing significant growth through its channel partners today. Channel Insider spoke exclusively with CEO and Co-Founder Tim Eades and an Anetac partner to learn more about how the company is scaling with the channel at the forefront. Anetac co-founder on how the company differentiates itself and drives growth Anetac is the fourth company founded by Eades, who has deep expertise in technology startups.

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Top 10 Construction Recruiters, Headhunters, & Search Firms

Jake Jorgovan

Finding the right talent is the cornerstone of every successful construction project, from towering skyscrapers to vital infrastructure. Specialized construction recruiters, headhunters, and search firms can connect companies with skilled professionals to make sure projects are completed efficiently, safely, and to the highest standards. Why Construction Recruiters, Headhunters, and Search Firms Are So Important In the construction industry, having the right team can mean the difference between

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Spot Underperforming Affiliates in Seconds with Our New Performance Report

Affise

Weve just made it way easier to keep an eye on how your affiliates are doing and our users are loving it! Introducing the Affiliate Performance Report, a visual-first tool that helps you instantly detect traffic drops, conversion spikes, and performance anomalies among your top partners. Whether you’re managing dozens or hundreds of affiliates, […] Spot Underperforming Affiliates in Seconds with Our New Performance Report Affise.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Can You Trademark an AI-Generated Logo?

Tishkoff

Can You Trademark an AI-Generated Logo? The integration of artificial intelligence (AI) into business processes has accelerated rapidly, with brand development and graphic design being no exception. In particular, AI-powered logo generators are now widely used by companies seeking fast, affordable, and visually appealing branding solutions. These tools allow users to generate logos with minimal input and no design background, making them especially attractive to startups and small businesses.

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Don’t Be an "Authentic" Leader

INSEAD Knowledge

Ella faced a dilemma. Newly promoted to CFO at a large German commercial bank, she felt in over her head. Just 11 months earlier, she had joined from an upstart bank in London. Though she had been marked as part of the CFO succession plan, she hadnt had time to fully embed herself in the system or adjust to the ways of working. She was still being described as a newbie in meetings and had only just begun to network properly with senior colleagues.The previous CFO had left suddenly on permanent m

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IBM and Microsoft Deepen AI, Cloud Push Together

Channel Insider

IBM is creating a dedicated Microsoft team within its consulting arm, deepening a relationship that has been helping businesses achieve real results from their tech investments for years. IBM signals deeper American investment The tech giant announced recently that it’s pouring $150 billion into America over the next five years, aiming to boost the economy and cement the country’s position as the world’s computing powerhouse.

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How to Attract a Top-Tier CIO to Your Organization: 10 Tips

Jake Jorgovan

Most companies think attracting top-tier talent like a CIO starts with flashy compensation packages. It doesnt. The real challenge is aligning your business objectives with the candidates long-term goals. The truth is, CIOs today arent looking for a subordinate role or a technology provider role. They want a seat at the table helping shape strategic initiatives, not just executing them.

Finance 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Co-marketing: 101 – A Complete Guide to Collaborative Marketing Success

Mindmatrix Blog

Marketing strategies must evolve to meet increasing customer expectations and rising acquisition costs. One of the most effective, budget-conscious, and scalable methods for extending brand reach is co-marketing. Whether you’re a startup aiming to expand your footprint or an enterprise looking to break into new markets, co-marketing offers immense potential.

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Accessory Dwelling Units in Michigan: A Legal Overview

Tishkoff

Accessory Dwelling Units (ADUs) have emerged as a critical tool in Michigan’s efforts to address housing shortages, create more diverse residential options, and support aging-in-place initiatives. As municipalities across the state respond to increasing housing demands, ADUs offer a flexible and sustainable solution. For builders and attorneys involved in property development and regulation, understanding the complex, highly localized legal frameworks governing ADUs is essential.

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Composabl Earns Frost & Sullivan’s 2024 Global Company of the Year Award for Transforming Industrial Automation with Its Modern Artificial Intelligence Platform

Frost & Sullivan

San Antonio, TX May 7, 2025 Frost & Sullivan recently researched the autonomous AI market and, based on its findings, recognizes Composabl with the 2024 Global Company of the Year Award. Composabl is a trailblazer in the industrial automation AI market, delivering businesses with an innovative, no-code platform that empowers engineers to develop and deploy intelligent AI agents without extensive coding expertise.

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StorMagic to Launch New Global Channel Partner Program

Channel Insider

StorMagic, an organization dedicated to solving edge computing challenges, recently launched a new global channel partner program. The program’s three-tiered structure empowers partners to deliver budget-friendly, simple on-site virtualization solutions and capitalize on VMware transitions. VARs, OEMs, SIs, and others form the primary target for StorMagic channel opportunity The program is built for value-added resellers (VARs), distributors, original equipment manufacturers (OEMs), system

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 10 Construction RPO Companies, Agencies, & Services

Jake Jorgovan

Finding and hiring top talent in the construction industry can be extremely challenging. Recruitment Process Outsourcing (RPO) services specialize in helping construction companies fill roles so that projects run smoothly and businesses grow with the right people on board. Why Work With Construction RPO Companies? Construction RPO companies offer deep expertise in an industry where timing, compliance, and specialized skills are crucial.

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The Strategic Rise of Social Selling in B2B Commerce

ZinFi

Digital transformation has reshaped the business-to-business (B2B) sales landscape. Traditional tactics like cold calling, email sequences, and trade show meetings still matter. However, they no longer define the buyer’s journey. Today, purchasing decisions begin long before a sales conversation. Decision-makers look for value. They engage with thought leaders and connect with trusted voices.

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The Measurement Mirage: Critical Flaws in Incrementality Testing Methodology

Partnerize

The flaws in incrementality testing methodology aren't minor inconveniencesthey're fundamental limitations that can lead to serious misallocations of marketing budgets and flawed strategic decisions. By recognizing these limitations and approaching incrementality testing with appropriate skepticism, marketers can extract useful insights without falling victim to the measurement mirage.

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Strategic Imperatives Shaping the Future of Sustainable Technologies

Frost & Sullivan

The global push toward climate resilience and sustainable technologies is accelerating. From direct air carbon capture and nanotech water purification to plant-based bioplastics , industries are adopting solutions that address resource scarcity and reduce ecological degradation. The rise of decentralized energy systems , precision agriculture , and circular economies reflects a shift in sustainability from aspirational to actionable, and from passive to strategic.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Cognizant Rides AI Wave to Beat Targets, Raises 2025 Outlook

Channel Insider

Cognizant Technology Solutions has beaten first-quarter expectations and raised its yearly revenue outlook, riding the wave of increased demand for its AI IT services. As more businesses move to cloud systems and automate their operations, Cognizant’s AI offerings have helped the company stay steady, even with market ups and downs. The tech firm’s bet on AI is clearly paying off, helping them roll with the punches as the markets shift.

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Best Practices for M&A Diligence Podcast

SFE Partners

In this episode of Billable Banter , Pete Paglia sits down with Rudy Minar, Partner at Mirus Capital Advisors, to explore the evolving dynamics of buy-side and sell-side diligence in todays M&A landscape. From commercial diligence and market positioning to the role of tech and preparation pitfalls, Rudy shares actionable insights to help both investors and founders navigate deals with clarity and confidence Listen Mirus Capitals Disclaimer (they asked this be included anywhere the podcast is

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Build a Brand That Sells with Social Selling

ZinFi

Social selling has redefined how influence and trust shape the digital world. No longer confined to press releases or executive speeches, influence now begins with a post, a comment, or a casual chat. Sales have shifted from being transaction-focused to trust-driven. As a result, a strong digital presence and a deliberate personal branding strategy now drive revenue.