Alliance management Alliance partnership Channels and alliances 
Peter Simoons
APRIL 21, 2024
Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. People feel that they can just do alliances.
PartnerTap
OCTOBER 12, 2020
In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition.
Expert insights. Personalized for you.
130 
Let's personalize your content