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Managing Ecosystems — ASAP Webinar

Alliance Strategy

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. This 35 minute video covers: The post Managing Ecosystems — ASAP Webinar appeared first on Alliance Strategy.

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Leveraging Strategic Alliances for Channel Sales Growth

Mindmatrix

Whether through co-marketing initiatives, shared distribution channels, or technology integrations, strategic alliances provide a structured approach to maximizing opportunities in the competitive channel sales landscape. However, managing alliances isnt one-size-fits-alleach partnership has unique goals, structures, and challenges.