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By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. This 35 minute video covers: The post ManagingEcosystems — ASAP Webinar appeared first on AllianceStrategy.
Whether through co-marketing initiatives, shared distribution channels, or technology integrations, strategic alliances provide a structured approach to maximizing opportunities in the competitive channel sales landscape. However, managingalliances isnt one-size-fits-alleach partnership has unique goals, structures, and challenges.
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