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Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships. An alliancemanagement team.
Your alliance will be able to attain the knowledge transfer, market development and efficiency you desire if you follow a structured approach to forming your alliance right from the start. The companies that approach alliances in an ad hoc fashion report only a success rate of 20%.
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