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Introduction to Successful Partnerships & Alliances. Many of the innovations that changed the way we live today are the result of successful businesspartnerships. The partnership of Steve Jobs and Steve Wozniak, for example, gave us the Mac, the iPod and the iPhone. The alliance lifecycle.
This article delves into partner management, its importance, the growth of partner ecosystems worldwide, and the role of artificial intelligence (AI) in enhancing efficiency in this field. The benefits of partner management include increased brand awareness, more potential sales, and mutually beneficial arrangements.
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