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To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams. Channel and alliancemanagers now have the ability to control what is being shared with their partners.
While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.
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