Mindmatrix Blog

APRIL 16, 2025

AI-based Recommendation Engines: Suggest next best actions, partner programs , or marketing campaigns based on historical data. Cross-Department Collaboration: AI in partnerships touches marketing, sales, legal, and IT. Change Management: Staff must be prepared to adopt new processes and technologies without resistance.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Legal 52

Peter Simoons

DECEMBER 9, 2020

Technology giant and the biggest search engine on the Internet, Google, is the product of the partnership between Larry Page and Sergey Brin. Your alliance will be able to attain the knowledge transfer, market development and efficiency you desire if you follow a structured approach to forming your alliance right from the start.

Strategic alliances 130

Strategic alliances Alliance structuring Business partnerships Alliance management 130

Tackle.io

MAY 20, 2021

Our revenue operations team manages the account creation. We have a partner manager and a field alliance manager dedicated to our Cloud Partners. Incorporating these different stakeholders has allowed the alliances team to scale.” . You hear that often on the product and engineering sides.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

Tackle.io

APRIL 27, 2021

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. Alliance managers . Product marketing/management leaders . Legal advisors . Do it yourself.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

ZinFi

SEPTEMBER 11, 2023

The partner sales team , often including sales engineering resources, works closely with partners to drive sales. Variation of Roles across Sectors The roles within partner management can change significantly from one sector to another. Partner ecosystem managers manage the company’s network of partners.

Business partnerships 52

Business partnerships Channels and alliances Alliance management Ecosystems 52

Tackle.io

APRIL 27, 2021

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. .” — Bill Mann, CEO, Styra Do it yourself. Outsource to specialists.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. Fivetran is a managed data pipeline. Order management, finance, legal, procurement. Eric Elias: Definitely.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52