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Barrett brings deep experience in sales, marketing, alliancemanagement, business, and product development to the firm and reports to Doug Russell , Senior Vice President, Client Services, PR/Media. Elizabeth Aguiló has joined the firm as Talent Acquisition Consultant to provide full-cycle recruiting services to the team.
Large companies often have difficulty remembering that employees dedicated to an alliance or JV must focus on the interests of the venture, not its parents. As one savvy alliancemanagement executive put it, “When our alliancemanagers see a conflict, I want them to protect the venture.
Barrett’s responsibilities include strategic commercial planning, sales, marketing, alliancemanagement, business development, and product development strategy. His broad therapeutic area experience is applied in specialty, orphan, and rare disease markets.
Whether through co-marketing initiatives, shared distribution channels, or technology integrations, strategic alliances provide a structured approach to maximizing opportunities in the competitive channel sales landscape. However, managingalliances isnt one-size-fits-alleach partnership has unique goals, structures, and challenges.
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