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Barrett brings deep experience in sales, marketing, alliancemanagement, business, and product development to the firm and reports to Doug Russell , Senior Vice President, Client Services, PR/Media. Both agencies now share client referrals, marketing resources, and new business development opportunities.
Strategicalliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.
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