Alliance partnership Business development Co-Alliance 
Mindmatrix
MARCH 4, 2024
Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
Tackle.io
JULY 16, 2021
It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Reach out to the Provider’s business development rep assigned to the account and share what you know about the prospect or customer. Who in your organization owns the cloud relationship?
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