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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Don’t rush into new partnerships.

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The Role of Influencers in Channel Marketing

Mindmatrix

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. This not only drives engagement but also encourages sales through the channel partner’s network. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships?