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Sales reps can then co-sell together driving more revenue for both companies. Channelmanagers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliancepartnerships, and channel sales, follow us on LinkedIn.
For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.
Recruiting the wrong channel partners. Rob Spee: One of the challenges that we're having, and I think a lot of channelmanagers face this, is finding the right partners. Are you going to co-sell? We're always searching to find the right partners. You can waste a lot of money. And you have to make it specific.
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