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Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. Integration with Traditional Channel Partners The integration of influencers with traditional channel partners can create powerful synergies.
Channelpartnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channelpartnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.
We’ll talk quite a bit in the report about how multiple functions across the org need to band together to create a successful and sustained Cloud GTM strategy and motion. We’ve seen that breaking down silos and fostering collaboration between these departments has led to increased sales as well as a more streamlined sales motion.
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