Alliance partnership Channel strategies Credit 
Mindmatrix
MARCH 4, 2024
The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.
Tackle.io
NOVEMBER 2, 2023
Support for Channel Partners “[By bringing] our co-sell and AWS Marketplace motions together and streamlining that into Salesforce, our revenue, operations, and alliance teams can operate faster to accelerate and close deals.” or “I’m a channel partner—what does this mean for me?” Sits in alliances/partnerships.
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