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Resellers : Resellers, which include retailers and wholesalers, purchase products from distributors and sell them to end-users. Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. How Are Influencer Partnerships Different from Traditional Channel and AlliancePartnerships?
Value Added retailers have gone beyond traditional sales activities offering a customer-centric solution through customization, integration and support. The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channelpartnerships began to prioritize strategic alliances.
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