Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams. You can also listen in to the full webinar right here.

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Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. We’ve recently seen an emergence of cloud specialists in alliances teams. Think of the sales and alliances partnership like a relay race.

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Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

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Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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ZinFi

DECEMBER 3, 2020

More and more vendors are focused on an indirect sales (channel) model. Channel marketing software can be a big help when it comes to lead generation and management. In this article, we will explore a variety of lead generation and management techniques that companies can pursue using channel marketing software.

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Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Why Do Channel Partner Programs Need a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Zift Solutions

OCTOBER 23, 2023

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.

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Zift Solutions

SEPTEMBER 19, 2023

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.

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Tackle.io

JULY 16, 2021

In the world of software sales, Cloud Marketplaces have emerged as a powerful channel for landing bigger deals, accelerating deal velocity, and tapping into new budgets. It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role.

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Zift Solutions

MAY 10, 2023

A common source of friction in transaction-oriented partnerships between providers and partners is that partners typically feel hounded by vendor channel account managers around registering new deals and sending them fresh leads. This same principle applies to non-transacting partnerships as well. not Where are my leads?.

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Mindmatrix Blog

FEBRUARY 13, 2025

Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.

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Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.

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