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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition.

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Drive More Revenue with Automated Account Mapping

PartnerTap

Sales reps can then co-sell together driving more revenue for both companies. Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Don’t rush into new partnerships.

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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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The Field Seller’s Guide to Cloud Marketplaces: How to Find the Right Deals and Opportunities

Tackle.io

In the world of software sales, Cloud Marketplaces have emerged as a powerful channel for landing bigger deals, accelerating deal velocity, and tapping into new budgets. It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Sharing Intel .

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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.