Peter Simoons

APRIL 21, 2024

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. People feel that they can just do alliances.

Partnership success 130

Partnership success Alliance partnership Channels and alliances Biotech 130

Mindmatrix Blog

MAY 14, 2025

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Alliance partnership 52

Channel Insider

MARCH 7, 2024

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator. We’re beholden to the customer.

Channels and alliances 105

Channels and alliances Alliance partnership System integrators Engineering 105

Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams. Even little gestures go a long way.

Channels and alliances 52

Channels and alliances Alliance partnership Collaboration 52

Tackle.io

AUGUST 26, 2021

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. We’ve recently seen an emergence of cloud specialists in alliances teams. Think of the sales and alliances partnership like a relay race.

Channels and alliances 52

Channels and alliances Alliance partnership Collaboration 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52