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Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Don’t rush into new partnerships.
In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.
Please note that a required element of meeting these goals is having them documented and easily accessible by both the provider and the partner. A quality PRM system can help your program document tasks and responsibilities internally and externally with an online dashboard. not Where are my leads?.
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