Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

ZinFi

DECEMBER 3, 2020

More and more vendors are focused on an indirect sales (channel) model. Channel marketing software can be a big help when it comes to lead generation and management. In this article, we will explore a variety of lead generation and management techniques that companies can pursue using channel marketing software.

Channels and alliances 52

Channels and alliances Insurance Co-Alliance Alliance partnership 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Zift Solutions

SEPTEMBER 19, 2023

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Channel alliances Strategic alliances 52

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75