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How AEC Group Educates Customers and Embraces Technology

Channel Insider

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator. We’re beholden to the customer.

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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Why Do Channel Partner Programs Need a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.

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The Field Seller’s Guide to Cloud Marketplaces: How to Find the Right Deals and Opportunities

Tackle.io

In the world of software sales, Cloud Marketplaces have emerged as a powerful channel for landing bigger deals, accelerating deal velocity, and tapping into new budgets. It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Sharing Intel .